As soon as Will Ferrell, replete in character as Ron Burgundy, announced there would indeed be a sequel to “Anchorman,” I was all ready to buy a ticket to see it. No marketing needed, but I am enjoying the marketing campaign they have going on.
The Ron Burgundy-Dodge Durango commercials were meant to be a marketing blitz to promote the movie, but it actually increased sales for Dodge by a staggering 59 percent that month.
Now, they’ve come up with an even better campaign – to change the faces on Mount Rushmore to those of the news team at Channel 4.
They even started a White House Petition to get it changed. You can view and sign the petition here.
Take a look at Ron Burgundy’s plea below.
Will you sign the petition? Who else do you think should be on Mount Rushmore?