The Ford Motor Company is under fire and has apologized profusely over some print ads that found their way online from their India ad agency.
The ads tout the spacious trunk of the Ford Figo. But what is distasteful about it is that the Kardashian sisters are depicted bound and gagged in said spacious trunk with Paris Hilton driving.
JWT, the company responsible for the ad, issued a statement of apology. “We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency at JWT,” notes the statement.
“These were never intended for paid publication, were never requested by our Ford client and should never have been created, let alone uploaded to the Internet. These posters were created by individuals within the agency and did not go through the normal review and oversight process.”
The ads immediately became a public relations nightmare for Ford, including one Facebook poster who wrote, “I will never buy Ford again and try my best not to sit in one.” The Kardashians are exploring their legal options.
What do YOU think of the ad? Here’s what Dish Nation had to say about it: