If you’re keeping track of how much time is left until “The Hunger Games: Catching Fire“ hits theaters, you know we’ve still got eight months to go.
It’s ok, though, because Lionsgate is sure to ramp up the viral marketing campaign with each passing month, starting with this glam and slightly disturbing photo of Effie Trinket (Elizabeth Banks), featured in Capitol Couture, Panem’s faux-magazine.
“Head to heel in couture, Effie enchants in an exploding silhouette of chiffon and organza blooms,” touts the magazine. “Never one to waver in her fashionable footwear, her heel-less boots are shod with a golden horse-shoe platform.”
Capitol Couture will be releasing more first looks at the other characters of “Catching Fire,” and you can subscribe to get updates on when new portraits are released.
Lest we forget, “The Hunger Games” is as much about appearances and propaganda as it is about teenagers killing each other in gladiator-style arenas for entertainment and sport.
“The Hunger Games: Catching Fire” hits theaters on Nov. 22, 2013.