Keira Knightley’s latest Coco Mademoiselle commercial has been deemed too sexy for kids younger than nine years old, says the Advertising Standards Authority in the UK. Yeah, we get that. The actress spritzes on the fragrance and then heads to a photo shoot where she strips down on a bed and shares some intimate moments with the photographer. Not exactly kid fare.
Which might not have been a problem had the ad not run during a broadcast of “Ice Age 2.” Someone goofed up. Look, those kids don’t have $105 to smell that pretty.
But fragrance ads have a long and complicated history. In 2008, Eva Mendes’ television spot for Calvin Klein’s Secret Obsession perfume was banned entirely in the US. And in 2010, Brits ruled that Beyonce’s fragrance ad was too sexy to be aired before 7:30 p.m. And let’s not forget the whole debacle with Dakota Fanning’s Marc Jacobs ad for Lola last year that cause quite a stir.
Check out the Chanel ad in question and tell us: Is it too sexually suggestive for kids? Would it be ok to air in the middle of the night when hopefully most kids are asleep?