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MATERIAL GIRLS

by Jane Louise Boursaw

MPAA Rating: PG for language and rude humor.
Suggested Ages: 12+
Released in Theaters: Aug. 18, 2006
Reel Rating: 1 out of 4 Reels

Should you bring the kids? No. This movie contains sexual innuendos galore, some language issues, and bad behavior. But mostly, it's just not a very good movie. For more info, see "Bringing the Kids" below.

THE STORY: From girl-power director Martha Coolidge ("The Prince and Me," "Sex and the City") and the Material Girl herself (Madonna) comes this fluffy teen comedy.

It tells the story of Tanzie and Ava Marchetta (Hilary Duff and Haylie Duff), a pair of "celebutante" sisters who spend their days shopping and their nights clubbing (yeah, it's a real stretch). Their dad was the late, great Vincent Marchetta, founder of the famous Marchetta Cosmetics Company.

As you might imagine, the girls aren't hurting for lip gloss and nail polish. They're spoiled, rich kids who excel at partying. But they were hit hard by their father's death, and Tanzie grieves by watching the shows that Vincent's TiVo still records for him. Now that he's gone, the girls are the face of the Marchetta Cosmetics Company, even if their only connection is attending the frequent social events and occasional meetings. Let the grown-ups do the work – they've got better things to do.

Then one day, Tanzie and Ava attend a meeting to determine which non-profit organization will receive a donation from the charitable foundation bearing their father's name. On the way out, Ava meets Henry (Lukas Haas), a young lawyer who works with a free legal clinic. Ava blows him off, but you get the feeling there's romance in their future.

Meanwhile, Marchetta bigwig Tommy (Brent Spiner, a.k.a. Data on "Star Trek: The Next Generation") is scheming to force the sisters to sell the company to a rival company owned by Fabiella (Anjelica Huston). If the sale happens, Tommy will be rich, famous and, more importantly, finally get that office in Century City he's been coveting.

At a party introducing the Vincent Marchetta Foundation to the world, the girls give an emotional speech about their father, but it's cut short when a news story is displayed on the big screen behind them. It seems that Marchetta cosmetics have been causing horrible skin problems for people. It's a huge scandal, and the public isn't happy. They pelt the girls' house with fruit, and the press turns vicious, hounding them relentlessly. Not only that, the girls end up losing everything -- home, cars, money and reputation. They're forced to - gasp! - get a job and take public transportation. Will they survive the scandal and bring honor to their father's name again? They're helped along by maid Inez (Maria Conchita Alonso) and cute lab technician Rick (Marcus Coloma).

THE WRAP-UP: This movie was made for one reason: to help Hilary Duff sell her new perfume, handed out in a scratch-and-sniff card with the movie tickets. The storyline, dialogue and characters are brain-numbing. What were they thinking?! Even the music is lame -- surprising considering the movie was produced by Madonna's Maverick Films. And between Anjelica Huston's role in "Daddy Day Care" and this movie, you have to wonder where her head is at these days. In short, skip it. The spoiled-rich-girls theme was better in "Mean Girls" and "Cow Belles".

PARENTS NEED TO KNOW: This movie contains sexual innuendos galore: tight outfits, cleavage, and dressing like a prostitute to get information, which lands Tanzie in jail with real prostitutes. There's brief drinking, smoking, and plenty of bad attitudes. The sisters' father dies, and their mother abandons them to move to Europe with an Egyptian prince (although we don't see this). The sisters' maid fills in as their "mom". Violence includes the sisters' house being pelted with fruit and eggs after the scandal; Ava lights a cigarette and burns their house down; and they're chased by guard dogs after breaking into a corporate office to find information. Language includes the "s" word, "bite me," "pee," "screw," and a couple of "hells".

BRINGING THE KIDS:

PRESCHOOLERS (ages 2-5): The themes of this movie are too adult-centric for preschoolers. For some kid-friendly shows about friends and family, check out: "Max & Ruby," about a preschool bunny named Max and his 7-year-old sister, Ruby; and "Arthur," about an 8-year-old aardvark and his family and friends. Both shows offer real-life solutions to things like bossy kids, working together, and dealing with grief. Check local TV listings for airtimes.

GRADE-SCHOOLERS (ages 6 - 10): There are better choices for this age group: "Lizzie Maguire" stars a young Hilary Duff, and "Sister, Sister" stars real-life twins Tia and Tamera Mowry as twins separated at birth who found their way back to each other. Both shows currently air on the Disney Channel, and always include valuable life lessons for grade-schoolers.

TWEEN / TEEN (ages 11+): If girls aged 12 and older aren't completely sick of seeing the Duff sisters on every magazine cover lately, they might like this movie and maybe learn a thing or two about how to treat people. Lessons include taking responsibility and asking for help rather than expecting everything to fall in your lap. And as we all know, the serious growth in life comes not when things are going well, but when our world is crumbling around us. That's not a bad message for tweens and teens. Make no mistake, though, this is definitely a chick-flick that falls into the "fluffy" category.

SCORE: 1 out of 4 Reels


Jane's Reel Rating System:
One Reel: Pathetic. Even The Force can’t save it.

Two Reels: Tolerable. Coulda been a contender.

Three Reels: Thought-provoking. Something to talk about.
Four Reels: Wow! The stuff dreams are made of.

E-chat with me at jane@reellifewithjane.com - I LOVE to talk about movies!

Read my other reviews here.

 

 

 

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