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I’m not fashion-savvy enough to get the references, but in the February 2016 issue of Vogue, “Zoolander 2” actors Ben Stiller and Penelope Cruz are re-creating iconic fashion photos shot by famed photographer Annie Leibovitz.

It’s kind of genius really. In fact, the whole PR push behind the movie is genius. So far, the campaign has included Ben Stiller and Owen Wilson showing up at Paris Fashion Week last spring and Zoolander No. 2 perfume, among other things. Take a look at the Leibovitz pics…

Zoolander 2 Vogue 2

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Zoolander 2 Vogue Cover

Zoolander Vogue 1

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