I’ve seen SO MANY movie promotions over the years, and very few stand out in the crowd. But major kudos to 20th Century Fox and Vince Vaughn for coming up with a brilliant marketing campaign for their upcoming movie, “Unfinished Business,” in theaters this Friday, March 6.
Props also to iStock by Getty for poking fun at the stock images scattered about their website — even though there are plenty of awesome photos there, too. I’m not knocking Getty! Don’t sick your lawyers on me!
But look, stock photos aren’t exactly lauded in the world of advertising and marketing. They’re usually about as fake as they could possibly be while still featuring real people. At least, I think they’re real. They may be robotic clones that are hauled out of the warehouse and plopped at a desk, soon to be on someone’s website landing page or marketing brochure.
And that’s exactly what these photos are — but with Vince Freaking Vaughn. And co-stars Tom Wilkinson and Dave Franco and others. It’s perfect for “Unfinished Business,” because the movie is about a business trip that goes off the rails and veers into sex fetish events and economic summits. Possibly at the same time.
Twelve images are being made available for free download over the next three weeks — for editorial use only, so don’t go putting them in your investment banking brochure. Here are the first four.