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You just never know how a kind word or deed will circle back around later in life. That's the premise behind True Corporations' lovely commercial, "Giving.'

Commercials We Love: True’s ‘Giving’

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True: Giving Commercial

You just never know how a kind word or deed will circle back around later in life. That’s the premise of this commercial, titled “Giving,” from True Corporation.

Not only is the subject matter poignant, but the look and “feel” of the commercial has a Hollywood feature film quality to it. Which is really amazing when you consider that it’s only three minutes long.

It tells the story of a man who is unexpectedly rewarded for a lifetime of good deeds he performed without expecting anything in return.

TrueMove says it “believes in the power of giving without expecting a return.” Which, ok, would be even more powerful if they were giving away their services and devices for free! But obviously, people have to make a living somehow. This commercial has a great message that will no doubt result in great things happening in the world.

Take a look at the commercial and leave thoughts below.

Jane Boursaw is the founder and editor-in-chief of Reel Life With Jane. Her credits include hundreds of print and online publications, including The New York Times, People Magazine, Variety, Moviefone, TV Squad and more. Follow her on Twitter at @reellifejane.

Jane Boursaw has written posts on Reel Life With Jane.


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One comment

  1. Commercials We Love: True’s ‘Giving’ http://t.co/tTU3BwCLoE
    #do-gooders #giving

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