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Peter Rabbit on Nickelodeon

Peter Rabbit on Nickelodeon

Happy news! Who doesn’t love Peter Rabbit,” and now the beloved characters from Beatrix Potter’s children’s books are hopping on over to Nickelodeon with a brand new CG-animated preschool series debuting Tuesday, Feb. 19, 2013 at 12 p.m. ET/PT.

The series is a fresh re-imagining of the popular books, which have sold more than 250 million copies worldwide and been translated into 35 languages. “Peter Rabbit” features educational goals that encourage preschoolers to learn problem-solving and interpersonal skills, self-efficacy, resilience, positive re-framing and fostering an interest in and respect for nature. And the characters are super adorable.

“This beloved bunny has touched families for many generations, and Nickelodeon continues his legacy with brand-new Peter Rabbit stories for them to enjoy,” said Teri Weiss, EVP, Production and Development, Nickelodeon Preschool. “This series captures the spirit of Potter’s timeless books, while adding high stakes adventures to illustrate that with determination and friendship, you can overcome even the toughest of obstacles.”

The series follows Peter, a mischievous, charming and brave rabbit who overcomes obstacles, outwits predators and avoids danger.  Clever, resilient and funny, Peter Rabbit wants to grow up to be just like his late father (yes, another “missing parent” kids’ tale) and carries his journal (a guide to everything you to need to know to be a good rabbit) on his fun and exciting adventures with his best friends Benjamin Bunny and Lily Bobtail.

Set in Potter’s treasured Lake District, Peter lives in a world where behind every rock there is a surprise to discover and where dangers (be it a sly fox or bad-tempered badger) lurk around every corner.

The series premiere episode will feature the following stories:

  • “The Tale of the Radish Robber” – Peter and his friends try to find the perfect place to eat the radishes they took from Mr. McGregor’s garden, but little do they know they’ve got a radish robber on their tails!
  • “The Tale of Two Enemies” – When Peter decides to set Mr. Tod and Tommy Brock against each other, he soon finds out that breaking the food chain is harder than it looks.

At NickJr.com, Nickelodeon’s award-winning website, parents and kids can watch sneak-peek Peter Rabbit videos and print out Peter Rabbit games and activities, including a Peter Rabbit coloring pack and Peter Rabbit puppet theater.  In March, preschoolers will be able to play the new online game, “Peter Rabbit’s Downhill Dash.”

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