Cookies on TV and in the Movies: Seinfeld, Shrek, The Santa Clause and More

by Brette Sember on November 19, 2012 · 10:49 am · 7 comments

in Entertainment Features, Featured, Movies, Television, TV Commercials

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Seinfeld: Black and White Cookie

Everyone loves to eat cookies, but we also can’t seem to get enough of them on TV and in the movies. Here’s a round-up of a few notable cookie references on the big and small screens.

Cookies on TV

Cookies have played bit parts in almost every TV series you can think of. One of the best-loved occurred on Seinfeld (“The Dinner Party”), when Jerry uses black and white cookies as an analogy for race. “Look to the cookie,” he says and advises that you want to get white and black in each mouthful.

On the Friends episode “The One with Phoebe’s Cookies,” Phoebe is devastated when her grandmother’s cookie recipe is lost in a fire. When she tries to recreate it, she learns what is probably true for many Americans: the “heirloom” recipe was just the Toll House Cookie recipe!

Buy Friends: The Complete Series on Blu-ray

The Cookie Monster is probably the most famous TV cookie reference, and he actually appeared on the first episode of Sesame Street in 1969 and has been a regular ever since. He’s known for shouting “Me want cookie!” in his adorable gruff voice, but in a controversial move in 2006, he proclaimed that cookies are a “sometimes food,” in an effort to promote healthy diets.

Cookies in Commercials

In addition to appearances on TV shows, cookie commercials have become a big part of our culture. One of the best known is the commercials for Keebler cookies, baked by cartoon elves in a tree, making cookies that are “uncommonly made; uncommonly good.”

Oreo commercials have a way of sticking in our heads with jingles and slogans like “Oh! O-R-E-O” and “Oreo. America’s favorite cookie.”

Chips Ahoy has had memorable commercials, such as “1000 chips delicious” (prompting me as a child to actually count the chips in one bag). You might also remember the Nestle Toll House Cookie Break commercials, showing warm Toll House Cookies being broken in half to the tune of “Nestle bakes the very best.”

Shrek: Gingerbread ManCookies in the Movies

Cookies have played delicious roles in many a movie. In Michael, John Travolta plays an angel who smells like cookies (most definitely what angels should smell like!).

In The Santa Clause, Tim Allen is transitioning into Santa and orders warm cookies at a business lunch. Freaky Friday has a pivotal role for the cookie, when a fortune cookie causes a mother (Jamie Lee Curtis) and daughter (Lindsay Lohan) to switch bodies.

Who could forget Gingy in Shrek, a gingerbread cookie with an attitude, shouting “Bite me” or “Not the gumdrop buttons” when someone tried to take them off him.

One of my favorite cookie film moments is in Stranger than Fiction, when Will Ferrell takes a bite of a cookie and the narrator says, “As Harold took a bite of Bavarian sugar cookie, he finally felt as if everything was going to be ok. Sometimes, when we lose ourselves in fear and despair, in routine and constancy, in hopelessness and tragedy, we can thank God for Bavarian sugar cookies.”

Check out Brette Sember’s new book: Cookie: A Love Story: Fun Facts, Delicious Stories, Fascinating History, Tasty Recipes, and More.

Brette Sember

About the Author:

Brette Sember is the author of more than 40 books. Her latest is Cookie: A Love Story: Fun Facts, Delicious Stories, Fascinating History, Tasty Recipes, and More. Learn more at Cookie: A Love Story. Brette’s web site is BretteSember.com. and she blogs at Putting It All on the Table.

Brette Sember – who has written posts on Reel Life With Jane.


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{ 7 comments… read them below or add one }

1 verabadert November 19, 2012 at 1:53 pm

Inquiring minds want to know–how many chips WERE there??

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2 MyKidsEatSquid November 19, 2012 at 2:17 pm

I haven’t seen Stranger Than Fiction, but I do love that line. I think we need more cookies in movies!

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Alexandra Grabbe 3 Alexandra November 19, 2012 at 2:24 pm

Another cookie ad jingle that I was brainwashed by in childhood was for Nabisco Vanilla Wafers:  ”Eggs, eggs, eggs, good eggs like this and this go, with the very best butter and the very best flour, they go into Nabisco, Vanilla Wafers!”

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4 SeinfeldTV November 19, 2012 at 2:44 pm

@reellifejane Look to the cookie Elaine!

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5 Sheryl November 19, 2012 at 9:38 pm

Always loved cookies, and i suspect I always will. They evoke such memories…I never realized how prominent a role  they play in movies and TV!

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6 Living Large November 20, 2012 at 8:07 am

Wow, I never realized how much a part of pop culture cookies really are!

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7 merr November 20, 2012 at 10:58 am

I love that scene from Seinfeld!

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