Home | Television | Commercial Break | Commercials We’re Sick Of: William Devane and Rosland Capital
Rosland Capital, William Devane

Commercials We’re Sick Of: William Devane and Rosland Capital

Rosland Capital, William Devane

“Yeah, I’m way richer than you.” – William Devane

I don’t think those Rosland Capital commercials starring William Devane are having the desired response. If I have to watch one more TV spot where he’s flying his plane, sitting in his gorgeous home with his massive fireplace, or riding his horse on his expansive ranch, I’m just not sure what I’ll do.

Especially when he says, “Dontcha just love the feel of gold?” Yeah, I’m sure I’d love it way more than the piles of bills on my desk. Hey, William, send some of those gold coins over and I’ll put them in my safe. Keep ‘em safe for ya.

Jane Boursaw is the founder and editor-in-chief of Reel Life With Jane. Her credits include hundreds of print and online publications, including The New York Times, People Magazine, Variety, Moviefone, TV Squad and more. Follow her on Twitter at @reellifejane.

Jane Boursaw has written posts on Reel Life With Jane.


  1. I agree with Jane regarding the William Devane Rosland commercials. Though I’m a conservative and have nothing against making money in our captialistic society, these commercials make me want to throw up. Liking the “feel of gold” is a definite turn-off. Glad someone else has been irritated by the ads.

  2. William Devane’s net worth is only $5mil which is not that much money these days. With his sprawling ranch and private plane, he actually wouldn’t have that much liquid cash to purchase gold “every chance he gets!” So my guess is Rosland Capital compensates William by tossing him a couple of gold coins each time he films YET ANOTHER disgusting ad. Gee, I wonder who pays cable for the constant expensive airtime for these insulting ads??? Any chump who calls Rosland Capital and purchases gold, that’s who

    • I agree with you. The commercials are nausiating. If he is only worth five million dollars, there is not much in “his safe”. Besides, it looks like gold is not much of an investment at this time.

    • Pedro the Peso Pincher

      I wonder just what kind of financial deal he has with Rosland to push their company. Either good money, gold and or silver or a great rate on purchasing their product. I would like to know just to see how sincere he is and how much BS he is full of……

  3. I just called Rosland and told them I’m sick of seeing William Devine every
    fifteen on Fox, and would never buy anything from them.

  4. A real has-been. An obvious sucker move. I wonder if he really even owns any of HIS gold! It has dropped from 1900 to 1280! How about those poor suckers that moved their money into a gold IRA!! This is a real fiddle.

    • His days are over in movies, so he turned to the alternative. Big money for commercials, just like all the washed up actors in Hollywood.

  5. I cannot believe Devane actually believe in Rosland Capital. They screwed me several years ago and I would never believe in them again…. I get upset every time I see Devanes commercial on Rosland.

  6. Little jealousy there kids? Kudos to Devane. I would give anything to have a place like that……..He deserves it and does a good commercial too! So just suffer it out suckers!

  7. Jane, your comments regarding William Devane and the Rosland commercials he does, just shows what an insignificant, mean-spirited, liberal that you are!

  8. Where can I add other commericials I really hate?

    MARIE and AMY…nutrisystem

    Fred Thompson..AAG reverse Mortages

    MAXWELL the GIECO pig who seems to be into beastiality


    • Yeah, Fred and Flo are totally annoying and should be thrown into a vat of rancid frog guts. As technically a beast, bestiality would be normal for Maxwell.

    • It’s such a shame they can’t use people in these commercials that REALLY need the money…that would have a better impact on the listening audience. Yet, the average “Joe” can’t afford to buy gold or silver…and we certainly don’t have any hidden “safes” (vaults) Devane always asks us about.

      I feel the same way about the repetitiveness of these ads. After a while they have an adverse effect for the product they’re selling.

      Yes, there’s a certain amount of jealousy…but the overall complaint I have is the anger the ads bring out in me when I hear them over and over and over and over again all day! I dash for the remote to put it on mute. I usually have TV on during the day for some background noise while I’m writing ads. I have on cable news where the commercials are frequent. THEY ARE ANNOYING AND SHOULD BE EITHER CHANGED OR CANNED!! See, I’m losing it again…sorry:)

  9. He’s an actor people. At least he’s working, paying taxes. No one is forced to watch. There’s an “off”, “channel changer” on all remotes…..& “volume control”. It’s a commercial for gosh sakes!!

  10. I to get tired of commercials that roll over and over, and if you change channels there they are again ,but, Devane has worked hard, and has a right to make gold, silver, or dog food commercials if he so pleases. I wish I could make money doing commercials for my years of work, but I was not in his line of work.

  11. Good for William.I love horses and so does he.
    Don’t show your horses a___ and complain about what you wished you had

  12. William Devane commercials make me cringe. The only advice my father gave me was “whatever you do, don’t do the work yourself.” He was a dentist. He told me “every day I wake up and go to work putting my hands in the dirtiest hole in the human body.” Now THAT’s good advice!

  13. It’s not so much the ads themselves (there’s a new one with old Bill on the golf course) that bother me. It’s the fact that, from everything I’ve read, Devane is a left-wing liberal democrat.

    Doesn’t get more hypocritical than that. But, then again, what would you expect from a left-wing, liberal democrat?

    • Good point James. Those William Devane commercials make me wanna puke. I have to change the channel. And now he’s got a whole slew of new ads. He’s about as irritating as it gets.

  14. I was not a fan of his early on but think he does a credible job in the commercials. i do not like Flo, the AAG commercials and others. Devane is believable.

  15. The commercial deal is a way for Devane to pay his property tax. He’s not necessarily broke, but he’s definitely not liquid. California property tax records don’t show any leins on any of his assets. Records also don’t show him owning a plane. Nothing registered with the FAA either.

    So that means that the whole airplane angle was marketing bullshit. Wonder if Devane even knows how to fly?

  16. My brother in law commented that he dislikes the AAG commercial because Fred flips Jesse a coin for the paper, and there is no paper around anymore that you can buy with a coin. My sister said he is probably flipping Jesse one of Willuam Devanes Rosland Capital gold coins! Hahaha!

  17. I agrees that Mr. Devane needs to be retired. I can’t count the times I’ve changed the channel just to avoid his commercials.

  18. I love William Devane but please make the commercials stop of feeling the gold or what is in your safe today. I open my safe and it is cobwebs We are trying to keep our home and all I see is commericals for gold. Send me some to put in my safe and I would be very happy.

  19. I hate them too, but you know they don’t run them and spend all that ad money unless there are a lot of idiots buying and paying excess commissions…And whats with this blog being loaded with gold and silver advertisements ????

  20. Sick of William Devane. Nothing against William Devane. He used to be likeable enough in a 2nd-rate-actor sort of way. BUT anyone would grate the nerves after being in a commercial every 15 frixking minutes on TV. Enough is enough. I quickly turn channels as soon as I hear “Hi, I’m William Devane.”

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge

This blog uses premium CommentLuv which allows you to put your keywords with your name if you have had 1 approved comments. Use your real name and then @ your keywords (maximum of 3)