Commercials We’re Sick Of: William Devane and Rosland Capital 51

Rosland Capital, William Devane

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Rosland Capital, William Devane

“Yeah, I’m way richer than you.” – William Devane

I don’t think those Rosland Capital commercials starring William Devane are having the desired response. If I have to watch one more TV spot where he’s flying his plane, sitting in his gorgeous home with his massive fireplace, or riding his horse on his expansive ranch, I’m just not sure what I’ll do.

Especially when he says, “Dontcha just love the feel of gold?” Yeah, I’m sure I’d love it way more than the piles of bills on my desk. Hey, William, send some of those gold coins over and I’ll put them in my safe. Keep ’em safe for ya.

About Jane Boursaw

Jane Boursaw is the founder and editor-in-chief of Reel Life With Jane. Her credits include hundreds of print and online publications, including The New York Times, People Magazine, Variety, Moviefone, TV Squad and more. Follow her on Twitter at @reellifejane.

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51 thoughts on “Commercials We’re Sick Of: William Devane and Rosland Capital

  • Eileen Pazos

    I agree with Jane regarding the William Devane Rosland commercials. Though I’m a conservative and have nothing against making money in our captialistic society, these commercials make me want to throw up. Liking the “feel of gold” is a definite turn-off. Glad someone else has been irritated by the ads.

    • Jane Boursaw
      Post author

      Thank you! And dear lord, they just get more and more annoying. Here’s William Devane flying his plane over his massive estate, here he is riding his horse, here he is in his gold-plated log home mansion. I’m all for making money, too, but Rosland needs a new spokesperson.

      • Denise

        Surprisingly, he’s only worth $5 million…a LOT for all of us, but considering, it’s pretty modest for a star…those pathetic Kardashians are worth $100 million plus for doing nothing. The commercials that nearly makes me want to throw a chair into my TV are the Liberty Mutual ones! Every actor in those commercials makes me nauseous!

    • Sher

      I actually called them (Rosland Capital) and told them how irritating their commercials are and that they do NOT represent the average person. How dare that they go ahead with a person who flaunts their wealth and claim it is because of the feel of gold. They actually called me back weeks later! Thought I was an “interested customer” – I told them they were wrong and again told them my reasons. It has been a few months now and they have not called me but those annoying commercials are still being aired.

    • Joanie

      No, no, no girls. I love these ads. In fact, I love william Devine. I’d like to marry him. I can see me in that mansion, on one of the horse or any of his rich man toys. However if in real life he’s a near broke actor, forget it.

    • UnkSam

      I do not know enough about “those TV commercials” to make any comments about what, exactly, the Rosland message is that’s suppose to be-in-focus. I immediately grab the REMOTE when I hear the “Hi I’m William Devane” . . . It’s that simple. I will never ever have anything to do with Rosland Capital. Even if I don’t know them, I can NOT stand those TV commercials.

      • UnkSam

        . . . From what I understand about the Main-Message of these types of Commercials; it’s all like this; “I am telling you something that is really, really, really good to own! You should own this! This is just great to own! . . . BTW, I am trying to sell mine!”

  • WOH

    William Devane’s net worth is only $5mil which is not that much money these days. With his sprawling ranch and private plane, he actually wouldn’t have that much liquid cash to purchase gold “every chance he gets!” So my guess is Rosland Capital compensates William by tossing him a couple of gold coins each time he films YET ANOTHER disgusting ad. Gee, I wonder who pays cable for the constant expensive airtime for these insulting ads??? Any chump who calls Rosland Capital and purchases gold, that’s who

    • Gary D.

      I agree with you. The commercials are nausiating. If he is only worth five million dollars, there is not much in “his safe”. Besides, it looks like gold is not much of an investment at this time.

    • Pedro the Peso Pincher

      I wonder just what kind of financial deal he has with Rosland to push their company. Either good money, gold and or silver or a great rate on purchasing their product. I would like to know just to see how sincere he is and how much BS he is full of……

  • larry

    I just called Rosland and told them I’m sick of seeing William Devine every
    fifteen on Fox, and would never buy anything from them.

  • Jack Peveriill

    A real has-been. An obvious sucker move. I wonder if he really even owns any of HIS gold! It has dropped from 1900 to 1280! How about those poor suckers that moved their money into a gold IRA!! This is a real fiddle.

    • corey

      His days are over in movies, so he turned to the alternative. Big money for commercials, just like all the washed up actors in Hollywood.

  • h. laderach

    I cannot believe Devane actually believe in Rosland Capital. They screwed me several years ago and I would never believe in them again…. I get upset every time I see Devanes commercial on Rosland.


    Little jealousy there kids? Kudos to Devane. I would give anything to have a place like that……..He deserves it and does a good commercial too! So just suffer it out suckers!

  • dennis sharp

    Jane, your comments regarding William Devane and the Rosland commercials he does, just shows what an insignificant, mean-spirited, liberal that you are!


    Where can I add other commericials I really hate?

    MARIE and AMY…nutrisystem

    Fred Thompson..AAG reverse Mortages

    MAXWELL the GIECO pig who seems to be into beastiality


    • Hank Kimball

      Yeah, Fred and Flo are totally annoying and should be thrown into a vat of rancid frog guts. As technically a beast, bestiality would be normal for Maxwell.

    • Judy Hill

      It’s such a shame they can’t use people in these commercials that REALLY need the money…that would have a better impact on the listening audience. Yet, the average “Joe” can’t afford to buy gold or silver…and we certainly don’t have any hidden “safes” (vaults) Devane always asks us about.

      I feel the same way about the repetitiveness of these ads. After a while they have an adverse effect for the product they’re selling.

      Yes, there’s a certain amount of jealousy…but the overall complaint I have is the anger the ads bring out in me when I hear them over and over and over and over again all day! I dash for the remote to put it on mute. I usually have TV on during the day for some background noise while I’m writing ads. I have on cable news where the commercials are frequent. THEY ARE ANNOYING AND SHOULD BE EITHER CHANGED OR CANNED!! See, I’m losing it again…sorry:)

  • Elna Ruck

    He’s an actor people. At least he’s working, paying taxes. No one is forced to watch. There’s an “off”, “channel changer” on all remotes…..& “volume control”. It’s a commercial for gosh sakes!!

  • Ben McGee

    I to get tired of commercials that roll over and over, and if you change channels there they are again ,but, Devane has worked hard, and has a right to make gold, silver, or dog food commercials if he so pleases. I wish I could make money doing commercials for my years of work, but I was not in his line of work.

  • Jim Koeniger

    William Devane commercials make me cringe. The only advice my father gave me was “whatever you do, don’t do the work yourself.” He was a dentist. He told me “every day I wake up and go to work putting my hands in the dirtiest hole in the human body.” Now THAT’s good advice!

  • James Sharp

    It’s not so much the ads themselves (there’s a new one with old Bill on the golf course) that bother me. It’s the fact that, from everything I’ve read, Devane is a left-wing liberal democrat.

    Doesn’t get more hypocritical than that. But, then again, what would you expect from a left-wing, liberal democrat?

    • Carol Jones

      Good point James. Those William Devane commercials make me wanna puke. I have to change the channel. And now he’s got a whole slew of new ads. He’s about as irritating as it gets.

  • J sikes

    I was not a fan of his early on but think he does a credible job in the commercials. i do not like Flo, the AAG commercials and others. Devane is believable.

  • Charles

    The commercial deal is a way for Devane to pay his property tax. He’s not necessarily broke, but he’s definitely not liquid. California property tax records don’t show any leins on any of his assets. Records also don’t show him owning a plane. Nothing registered with the FAA either.

    So that means that the whole airplane angle was marketing bullshit. Wonder if Devane even knows how to fly?

  • Monica

    My brother in law commented that he dislikes the AAG commercial because Fred flips Jesse a coin for the paper, and there is no paper around anymore that you can buy with a coin. My sister said he is probably flipping Jesse one of Willuam Devanes Rosland Capital gold coins! Hahaha!

  • gayle brennan

    I love William Devane but please make the commercials stop of feeling the gold or what is in your safe today. I open my safe and it is cobwebs We are trying to keep our home and all I see is commericals for gold. Send me some to put in my safe and I would be very happy.

  • Scott Firesheets

    I hate them too, but you know they don’t run them and spend all that ad money unless there are a lot of idiots buying and paying excess commissions…And whats with this blog being loaded with gold and silver advertisements ????

  • Hud Gregory

    Sick of William Devane. Nothing against William Devane. He used to be likeable enough in a 2nd-rate-actor sort of way. BUT anyone would grate the nerves after being in a commercial every 15 frixking minutes on TV. Enough is enough. I quickly turn channels as soon as I hear “Hi, I’m William Devane.”

  • Rick Mason

    Yes! I hate those commercials and figured someone else has to hate them as much as I do and am pleased someone has a similar sentiment. If I hear one more time, “Hi, I’m William Devane…” I might injure my new 50″ TV. Stupid, I know, but I can’t always run across the room fast enough to shut that moron’s voice off. Just writing his name makes me want to vomit!

  • e. migs

    Does anyone actually believe that Devane is worth.only $5,000,000?
    It’s probably more like $50,000 000.
    His pay for this commercial is probably $5,000,000.

    E. Migs

  • Brent Rich

    Why do they always use second rate actors and play these over and over? We don’t care about Nutrisystem (Scam) and Rosland Gold (Scam). Marie Osmond makes me want to puke. It would be more memorable if her brother Donny force fed her Nutrisystem garbage food down her throat until she explodes while he sings a stupid song. She is just as irritating as William Devane. They should hook up and he can ask Marie if she will accept gold in exchange for Nutrisystem freeze dried crap, among other favors.

  • philip

    In all of my 63 years, I have never disliked an advertisement more than I detest seeing Devane pimping precious medals. The ads are old! He has been mentioning the debt for 3 years now. He also claims that the government didn’t give him any money when the bailouts occurred. Why doesn’t he say how poorly gold and silver have done for investors in the last 3 years? I try to mentally tune him out when he continues to be on TV. Rosland: I will not even consider your stuff while I still see the pimp, Devane representing and misrepresenting the glory of gold and silver.

  • Colonel Snyder

    William Devane is just trying to make a buck. Rosland Cap decides to continuously run the same old spots.

    He can’t compare to the fat black woman dancing around town in people’s faces after her “numbahs are down” with Crestor! Disgusting.
    Why can’t all outfits use GEICO’s excellent agencies?

  • Steven Sells

    William Devane and his nauseating gold commercials have made me an expert in recording all programming on my DVR and fast forward past all his bullshit!!! PS: I don’t need any catheters for free either!!!

  • Dr. Allen Chatt-Ellis

    Very, very sad for all you folks who are ‘green’ with envy. I’ve always liked Devane and, frankly, hoped that the commercials represented his lifestyle. When I see some one doing so well, I’m pleased; then go back to my life always ignoring the the commercial’s intended content. If you’re dumb enough to believe that someone else is paying a fortune (commercials are EXPENSIVE) to make up you a fortune, you’ve got more problems than your personal concerns with Bill Devane!