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Air New Zealand and WETA Partner on Hobbit-Inspired Safety Video

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Air New Zealand - Hobbit

Ok, can we get The Hobbit people some kind of award for the best PR ever in the history of cinema? Between this and the Giant Gollum and the dwarves everywhere, clearly they know how to get the word out.

This just in from Frugal Kiwi Melanie McMinn: Air New Zealand has partnered with WETA Workshop on a brand new Hobbit-inspired Safety Video. It features cameo appearances including Sir Peter Jackson.

Visit Air New Zealand  to find and unlock the Elvish Code for your chance to win one of six double passes to the World Premiere Screening of The Hobbit: An Unexpected Journey in New Zealand on the Nov. 28, 2012. For the rest of us, the movie opens in theaters Dec. 14, 2012.

Jane Boursaw is the founder and editor-in-chief of Reel Life With Jane. Her credits include hundreds of print and online publications, including The New York Times, People Magazine, Variety, Moviefone, TV Squad and more. Follow her on Twitter at @reellifejane.

Jane Boursaw has written posts on Reel Life With Jane.


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