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Ok, can we get The Hobbit people some kind of award for the best PR ever in the history of cinema? Between this and the Giant Gollum and the dwarves everywhere, clearly they know how to get the word out.
Visit Air New Zealand to find and unlock the Elvish Code for your chance to win one of six double passes to the World Premiere Screening of The Hobbit: An Unexpected Journey in New Zealand on the Nov. 28, 2012. For the rest of us, the movie opens in theaters Dec. 14, 2012.Tags: air new zealand, hobbit, new zealand, peter jackson, the hobbit an unexpected journey, weta workshop