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So what is Hollywood doing to maximize that international audience? According to the infographic, they’re doing some obvious stuff and some rather surprising stuff.
The Rather Surprising:
But most surprising to me is why spread the effort so thin? Yeah, TOTAL foreign markets are 70 percent, but when you break it down to individual countries, the U.S. has 30.4 percent of the worldwide market, and the individual country that comes closest to that percent of ticket sales is Japan at 7.9 percent. Pandering to say, Brazil or Mexico in a movie is only reaching slightly more than 2 percent of the world market in each case.
So while I’m delighted to see more movies with foreign locations that will draw travelers, American filmmakers can’t afford to forget their major audience — right here in their own backyard. And I must admit, I find it rather creepy that the ethnicity of the bad guys has to be changed for market purposes.
What are your thoughts on this? Yes, filmmakers need to consider the bottom line, but are they going too far with the toys, 3D films, and re-working characters like the above-mentioned North Korean villains? Is it affecting the quality of the films?Tags: Atlantic magazine, box office, brazil, Cars2, dubai, infographic, International Movie Market, mission impossible 4, movie locations, movie tickets, rio, TIntin